I'm floral designer, gardener and your flower bouquet coach. I'm so glad you're here. Let's enrich your bouquet skills together! Read my story
Have you ever had a flower business photoshoot or thought about it for your business? I truly wish I had done it sooner! Due to a lack of confidence in my appearance and a belief that I wasn’t photogenic, I hesitated to be in front of cameras. Additionally, I wasn’t ready to invest in a business photoshoot because planning everything would take time and incur costs for clothing, flowers, and other materials.
Consequently, I relied on self-taken photos, which were just okay—nothing special. However, I realized that you don’t need an abundance of flowers or fancy clothes; a simple table arrangement or wedding bouquet with a clean shirt and pants can suffice!
Booking a business photoshoot with a professional photographer prompted me to reconsider my style, colors, and the overall feeling I wanted to convey through my business. If you haven’t done one yet, I highly recommend booking your photoshoot with your favorite photographer soon, perhaps for next spring or early summer before the busy wedding season arrives or when your schedule is slow.
Once done, you’ll have beautiful photos of your flowers and yourself, easily applicable to your website, social media, or blogs. The impact of professional photos on websites can make a significant difference, even if you’re building your website yourself, as I do!
Based on my experience, here are my 7 steps to get ready for a successful business photoshoot for your flower business.
Check your schedule. If there are slow times, like right before or after the wedding season or in the middle of summer, mark the date and set aside the week for your business photoshoot. If you have a home studio and a small garden, it would be nice to have it at your location for a unique, relaxing experience. If not, consider local farms, beaches, or parks. I did mine at my studio and on our property, and it was enjoyable!
After deciding the date and location, book your favorite photographer. If you’d like professional hair and makeup, consider booking a hairstylist too. I did my hair and makeup myself because I felt more comfortable that way, but taking a makeup class before the photoshoot could have been beneficial!
This is crucial. If you already have a brand color theme and style, that’s fantastic! If not, or if you want to change it, now is a good time to reconsider. Check out websites of well-known floral designers or artists for inspiration on brand colors that align with the overall feeling/style you want to convey for your flower business.
Now plan what type of arrangements you wants to make for your flower business photoshoot, and design them with your color theme and style. I made one table arrangement for my small antique ractangular table with taper candles, and I made two wedding bouquets. If you want to have larger installment like arch or fire matle flowers, defenitely it’s a good idea to include those! But again, you don’t need to have many arrangements, just a single arrangement can work fine too.
Also plan to have little more extra flowers so that you can ask them to take some detail shots with your tools and ribbons.
This is the fun part! If you have clothes you want to wear, great! Otherwise, get a couple of sets of clothes and shoes that match your brand color and style. You can change outfits during the photoshoot for variety. Remember, it’s not necessary to go with fancy expensive clothing; simple and clean works great, as flower arrangements will be cheerful and colorful. One tip: consider getting a jacket for a more formal photo – I didn’t have it in my photoshoot and now I wish I had one!
To make the photoshoot smooth and effective, plan the approximate timeline. Your photographer will guide you throughout the day, but it’s helpful to discuss how and where you want them to take the photos at the beginning of the photoshoot.
The last step is making arrangements and setting up the tables or space with candles and table runners if it will be taken part in your studio, one day before the photoshoot.
If it’s outside your studio, pack up all the arrangements, tools, items you’ll need, and some extra cut flowers and greens!
A business photoshoot is not just about getting professional photos; it prompts you to rethink your branding and future goals. During the photoshoot, be confident, be yourself with smiles, and enjoy the moment 🙂 It will elevate your business in many ways!
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