6 Tips to Create an Attractive Wedding Flower Portfolio

If you’re eager to attract clients with larger wedding flower budgets, one key focus during the off-season is enhancing your portfolio. While potential clients may see your beautiful photos on your social media, they often turn to your website for more comprehensive information and examples of your past work.

I believe that curating an attractivee wedding flower portfolio with your best work is an essential step to showcase your skills and style, attracting the clients you aspire to work with. Here’s 6 tips how you can elevate your portfolio.

1. Curate Your Best Works

Showcase only the works you’re truly proud of. It’s not necessary to overwhelm your portfolio with numerous examples. Just select the top six weddings including styled photoshoot that best represent your style and expertise if you don’t have many.

2. Regular Portfolio Updates

Keep your portfolio fresh by updating it annually with the most beautiful weddings you’ve worked on. This ensures that your portfolio continues to evolve and improve over time! The off-wedding season is an ideal time to refresh your portfolio or give your entire website a new look.

3. Participate in Styled Photoshoots

Consider joining styled photoshoots if they align with your style and budget. It’s really a good way to add uniqueness and showcase your style into your portfolio. While these may not generate immediate income, they significantly enhance the visual appeal of your gallery and you can build a great connection with talented other venders in your area!

4. Capture Your Own Photos

You might consider to take photos with your own camera at your studio before delivery or after setting up the flowers on-site if you haven’t done this yet. Professional photos may not always align with your vision or color theme, so capturing your own shots ensures you can showcase your work exactly as you envisioned.

5. Sourcing Professional Photos

Reach out to photographers or brides to share professional photos for your portfolio if you didn’t receive them after the weddings, especially for the ones with beautiful flowers in lovely locations! They are usually happy to share, and they will add valuable content to your portfolio.

6. Adding Special Flowers

I often incorporated special pretty flowers into key items. For the portfolio, you will need about a dozen photos from each wedding. To make the portfolio more attractive, a simple approach I took was purchasing just one bunch of pretty upgraetd flowers, such as butterfly ranunculus, peonies, orchids or garden roses (if there were only regular roses in the wedding).

These special blooms were added to only selected items like the bride’s bouquet and a few centerpieces. While this might incur an additional cost of around $30 for one bunch, it was a worthwhile investment for both myself and the brides who were delighted to see these beautiful flowers! Just make sure to take these photos after you created or set them up 🙂